Privacy Policy

Effective Date: July 7, 2026

Top Care, a HeartLand company ("Top Care," "we," "our," or "us"), values your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with our services.

Information We Collect

Personal Information

When you contact us, request a proposal or estimate, complete a form, apply for employment, or otherwise interact with our website, we may collect information including:

  • Name

  • Email address

  • Phone number

  • Mailing or service address

  • Company or organization name

  • Property information you voluntarily provide

  • Employment application information (when applicable)

  • Any other information you choose to submit

Website Usage Information

When you visit our website, we may automatically collect information such as:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages viewed

  • Time spent on our website

  • Referring websites

  • General geographic location

  • Website interactions

How We Collect Information

We collect information in several ways:

  • Directly from you when you complete forms, request services, or contact us

  • Automatically through cookies and similar tracking technologies

  • From trusted service providers that help us operate our website and marketing efforts

How We Use Your Information

We use your information to:

  • Respond to proposal requests, service inquiries, and consultation requests

  • Communicate about our commercial landscape maintenance, landscape design and installation, landscape enhancements, irrigation management, tree care, turf management, seasonal services, snow and ice management, and related commercial landscaping services

  • Schedule consultations, site visits, estimates, and ongoing service appointments

  • Provide and manage our services

  • Improve our website and customer experience

  • Analyze website traffic and marketing performance

  • Send requested communications

  • Process employment inquiries and applications

  • Protect against fraud, abuse, and spam

  • Comply with legal obligations

Marketing & Analytics Technologies

We use analytics and advertising technologies to better understand how visitors use our website and improve our marketing efforts.

These technologies may include:

  • Google Tag Manager

  • Google Analytics

  • Google Ads Conversion Tracking

  • Meta (Facebook and Instagram) Pixel

  • LinkedIn Insight Tag (when applicable)

These tools may collect information such as:

  • Pages visited

  • Time spent on our website

  • Device information

  • Browser information

  • Traffic source

  • Advertising interactions

  • General location information

This information helps us improve our website and measure the effectiveness of our advertising campaigns.

Call Tracking & Call Recording

Our website may use CallRail or similar call tracking services.

To help us understand how customers find our business, different phone numbers may be displayed depending on how visitors arrive at our website. Regardless of which number is displayed, all calls are routed directly to Top Care.

Calls may be monitored or recorded for:

  • Quality assurance

  • Employee training

  • Customer service

  • Marketing performance analysis

Information collected through these services may include:

  • Phone number

  • Call date and time

  • Call duration

  • Call recordings (when enabled)

  • Marketing attribution data

Contact Forms & Spam Protection

When you submit a contact form through our website, your information is securely transmitted to us.

We may use services such as WPForms, Cloudflare Turnstile, or similar technologies to process submissions and protect our website from spam and automated abuse.

Cookies

Our website uses cookies and similar technologies to:

  • Remember user preferences

  • Improve website performance

  • Measure website traffic

  • Support advertising campaigns

  • Enhance your browsing experience

Most web browsers allow you to modify or disable cookies through your browser settings.

You may also manage advertising preferences through Google and Meta's advertising settings.

Third-Party Services

We work with trusted third-party providers to operate our website and business.

These providers may include services for:

  • Website hosting

  • Website analytics

  • Marketing

  • Advertising

  • Call tracking

  • Contact forms

  • Mapping services

  • Customer reviews

  • Email communications

These providers may process personal information only as necessary to perform services on our behalf.

Google Maps

Our website may contain embedded Google Maps to help visitors locate our office and service areas.

Google may collect information when you interact with embedded maps in accordance with Google's Privacy Policy.

Customer Reviews

Our website may display customer reviews through Google Reviews or similar third-party review services.

These services may collect limited technical information necessary to display review content.

Data Sharing

We do not sell your personal information.

We may share information with trusted third-party providers who help us operate our business, including providers for:

  • Website hosting

  • Website analytics

  • Advertising

  • Call tracking

  • Contact forms

  • Email communications

  • Customer support

We may also disclose information when required by law or when necessary to protect our legal rights.

Data Retention

We retain personal information only as long as necessary to:

  • Provide requested services

  • Meet legal obligations

  • Resolve disputes

  • Enforce our agreements

Website analytics data is retained according to the policies of the applicable analytics provider.

Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on where you reside, you may have rights regarding your personal information, including the right to:

  • Access your information

  • Correct inaccurate information

  • Request deletion of your information

  • Object to certain processing

  • Withdraw consent where applicable

To exercise these rights, please contact us using the information below.

Changes to This Privacy Policy

We may update this Privacy Policy periodically.

Any changes will be posted on this page along with an updated effective date.

Contact Us

If you have questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us:

Top Care, a HeartLand company
343 Axminister Dr.
Fenton, MO 63026

Phone: (636) 305-1680

Website: https://topcareinc.com/

Email: [email protected]